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New Delhi, October 29, 2024: Jindal Stainless, India’s largest stainless steel manufacturer, today launched a new video on Diwali, urging people to #SwitchToStainless for a cleaner celebration. At 9.3 million tonnes, India is now the largest plastic polluter in the world (report by Global Plastics Treaty). With this video, the company joins the fight against plastic pollution, a global menace, by encouraging use of sustainable, reusable, and long-living materials.
With a tongue-in-cheek spirit, the quirky video depicts the excessive plastic waste generated during the festive season. With striking visuals and a compelling message, the Diwali video showcases instances where stainless steel can be seamlessly integrated into festivities and celebration.
Speaking about the campaign, Head, Corporate Communications, Ms Sonal Singh, said, “This video is a metaphorical take on the need to remember our responsibilities even in the midst of festivities – an undertaking that unearths our true spirit and character – of living in harmony with nature. At Jindal Stainless, our vision is to create a greener tomorrow, and this video is a small effort of our larger commitment to driving sustainable choices. We envision Diwali to be a celebration of not just light, but also conscious living, ensuring a cleaner, greener future for generations to come.”
The video underscores how stainless steel, with its longevity and recyclability, is an ideal material that promotes a zero-waste lifestyle. The video seamlessly ties into the broader sustainability initiatives of Jindal Stainless, emphasising their commitment to fostering an eco-conscious society.
To watch the video, click here.
About Jindal Stainless
India’s leading stainless steel manufacturer, Jindal Stainless, had a consolidated annual turnover of INR 38,562 crore (USD 4.7 billion) in FY24 and is ramping up its facilities to reach 4.2 million tonnes of annual melt capacity in FY27. It has 16 stainless steel manufacturing and processing facilities in India and abroad, including in Spain and Indonesia, and a worldwide network in 12 countries, as of March 2024. In India, there are ten sales offices and six service centres, as of March 2024. The company’s product range includes stainless steel slabs, blooms, coils, plates, sheets, precision strips, wire rods, rebars, blade steel, and coin blanks.
Jindal Stainless relies on its integrated operations to enhance its cost competitiveness and operational efficiency.
Founded in 1970, Jindal Stainless continues to be inspired by a vision for innovation and enriching lives and is committed to social responsibility.
Jindal Stainless remains focused on a greener, sustainable future, fuelled by environmental responsibility. The company manufactures stainless steel using scrap in an electric arc furnace, which involves lower greenhouse gas emissions and enables recyclability with no reduction in quality.
Follow Jindal Stainless on:
MD’s Twitter handle- https://twitter.com/abhyudayjindal
Website- https://www.jindalstainless.com/press-releases
Twitter- https://twitter.com/Jindal_Official
Facebook- www.facebook.com/JindalStainlessOfficial
LinkedIn- www.linkedin.com/company/jindal-stainless/
Connect with Jindal Stainless:
Sonal Singh | sonal.singh@jindalstainless.com | 011-41462140
Supriya Sundriyal | supriya.sundriyal@jindalstainless.com | 011-41462129