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New Delhi, March 07, 2025: Jindal Stainless, India’s leading stainless steel manufacturer, today launched a powerful video campaign called ‘Flip the Script’ on the occasion of International Women’s Day. The video features a striking role reversal, highlighting scenarios where men encounter gender-specific stereotypes and perceptions, which are usually reserved for women. It places men in uncomfortable situations where they are asked questions traditionally directed at women, leaving them puzzled and awkward. The video aims to shed light on the everyday biases women face in their professional lives.
The video begins with a man sitting for an interview, where the interviewer asks, “Are you married?” leading to his uncomfortable reaction. The tension escalates as the scene continues with men being questioned about balancing work and family life, long working hours, and being employed in a women-dominated environment. Their discomfort is a stark reminder that this is a usual scenario for women in the professional sphere, where they are asked personal and discriminatory questions as a measure of readiness for the jobs they are applying to.
Commenting on the video, Head, Corporate Communications, Jindal Stainless, Ms Sonal Singh, said, “Biases are often so deeply woven into our daily lives that they go unnoticed. With ‘Flip the Script’, we aim to hold up a mirror to these workplace stereotypes, making the invisible visible. This video is not just a campaign; it’s a conversation starter, urging us to rethink the questions we ask, the assumptions we make, and the change we can drive. At Jindal Stainless, we believe that true progress comes from challenging the norm and fostering an environment where talent, not gender, defines potential.”
The video further portrays workplace moments where men are asked to perform tasks typically assigned to women, such as ordering refreshments for everyone, arranging and presenting flowers to the guests, or taking care of décor for parties. The men in the video seem confused with the biased work allotted to them – work that is regularly allotted to women in real life. These unpleasant moments emphasise the absurdity of some of the gendered stereotypes prevalent in the professional space.
Through this video, Jindal Stainless aims to spark conversations about gender equality, break down stereotypes, and encourage workplaces to adopt a more inclusive approach. The video ends with a message on the screen and encourages viewers to flip the script this International Women’s Day.
To watch the video, please click here.
About Jindal Stainless
India’s leading stainless steel manufacturer, Jindal Stainless, had a consolidated annual turnover of INR 38,562 crore (USD 4.7 billion) in FY24 and is ramping up its facilities to reach 4.2 million tonnes of annual melt capacity in FY27. It has 16 stainless steel manufacturing and processing facilities in India and abroad, including in Spain and Indonesia, and a worldwide network in 12 countries, as of March 2024. In India, there are ten sales offices and six service centres, as of March 2024. The company’s product range includes stainless steel slabs, blooms, coils, plates, sheets, precision strips, wire rods, rebars, blade steel, and coin blanks.
Jindal Stainless relies on its integrated operations to enhance its cost competitiveness and operational efficiency.
Founded in 1970, Jindal Stainless continues to be inspired by a vision for innovation and enriching lives and is committed to social responsibility. Jindal Stainless remains focused on a greener, sustainable future, fuelled by environmental responsibility. The company manufactures stainless steel using scrap in an electric arc furnace, which involves lower greenhouse gas emissions and enables recyclability with no reduction in quality.
Follow Jindal Stainless on:
MD’s Twitter handle- https://twitter.com/abhyudayjindal
Website- https://www.jindalstainless.com/press-releases
Twitter- https://twitter.com/Jindal_Official
Facebook- www.facebook.com/JindalStainlessOfficial
LinkedIn- www.linkedin.com/company/jindal-stainless/
Connect with Jindal Stainless:
Sonal Singh | sonal.singh@jindalstainless.com | 011-41462140
Supriya Sundriyal | supriya.sundriyal@jindalstainless.com | 011-41462129