Jindal Saathi Campaign 4.0
Fight Against Counterfeits IntensifiesWith a focus to safeguard the interest of its customers, Jindal Stainless Limited intensifies its mission to fight against the counterfeit stainless steel pipe and tubes illegally using Jindal Stainless Ltd name on them.
Jindal Stainless Ltd introduced ‘Jindal Saathi Seal’ in July 2019 with select Pipe and Tubes MoU partners across India and has expanded its reach with each passing year. Jindal Saathi Seal is a mark of genuine stainless steel being used on any branded decorative pipes and tube in the country today. Four years of continuous campaigning has resulted in a significant reduction in the sale of counterfeit pipes and tubes and 97% awareness about the Saathi Seal across the nation with fabricators and retailers.
Jindal Stainless Ltd is committed to provide genuine, high-quality stainless steel to pipes and tubes manufacturers and this edition focused on expanding its reach to more cities and towns, with a particular emphasis on the western and southern region of India which are impacted by wrong imports the most. The Company activated hoardings in 71 cities, auto/bus branding in 57 cities and introduced a digital film that garnered over 30 million views across India. The Company is planning a large scale Jindal Saathi 5.0 campaign to reach out to its customers and consumers more effectively.
