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New Delhi, April 08, 2024: Eyeing to make deeper inroads in the business-to-consumer (B2C) segment, Jindal Lifestyle, a subsidiary of India’s largest stainless steel manufacturer Jindal Stainless, has launched the first premium cookware range under its Arttd’inox lifestyle brand. The new cookware range has three exquisite collections – Vida, Stellar, and Timber, and signifies a fusion of cutting-edge innovation and unmatched quality, designed to elevate the culinary experience for home chefs.
Expressing his enthusiasm on the launch, Managing Director, Jindal Stainless, Mr Abhyuday Jindal, said, “We are pleased to have Jindal Lifestyle come up with this new premium cookware range. At Jindal Stainless, we recognise that stainless steel is one of the safest solutions due to its non-reactive properties and resistance to corrosion. This means there is no leaching of the metal into the food, something that the Government of India and the health ministry also recognise.”
Speaking on the launch, Mr Ranjan Choudhary, CEO, Jindal Lifestyle said, “At Jindal Lifestyle, we are passionate about empowering consumers with the finest quality and innovative tools. Arttd’inox products are designed to be the purest expression of culinary delight, allowing consumers to create the kitchen to table transition seamlessly. With this launch, we are raising the bar and giving our consumers the confidence to create world-class cuisines in their own kitchens.”
Arttd’inox has always been at the forefront of innovative design language bonded with utility, in a beautiful symphony of form and function. Arttd’inox is beyond cookware as it aims to transform kitchens into sophisticated culinary havens. With a meticulously crafted collection, each piece embodies the timeless essence of ‘Art in Stainless Steel’, designed for both functionality and aesthetics. The new range boasts innovative manufacturing technologies in product development to come up with a superior quality and caters to new-gen cookware tastes and styles.
Arttd’inox cookware prioritises exceptional performance as well as preservation of the nutritional value of food. Each piece boasts a mirror-polished tri-ply construction for even heat distribution, ensuring consistent and delicious results. The cookware seamlessly blends design with functionality, featuring ergonomic rivetless handles, elegant wood-finished handles and stunning ceramic coloured exteriors.
Arttd’inox offers a diverse range of cookware, including frypans, saucepans, kadhais, tawas, and pressure cookers, all available in a vibrant array of colours to complement any kitchen aesthetic. The products can be purchased from arttdinox.com, Amazon, and through the extensive distributor network.
About Arttd’inox
Arttd’inox was founded 15 years ago by Creative & Managing Director of Jindal Lifestyle, Mrs Deepika Jindal. The focal DNA of the brand is in its French-inspired name signifying ‘Art in Stainless Steel’ that strives to make luxury wonders in stainless steel promoting stainless artistry on the global map. The brand has everything for home fashion and functionality, from sophisticated homeware to charming cookware to modern and chic homespace offerings. The brand translates the timeless heritage and diversity of India through the prism of global lifestyle trends in stainless steel.